Joel Salatin is a well-known name in the regional food movement in the USA. With his family he runs a mixed farming business in the Shenandoah Valley, Virginia (think "Country Roads" and John Denver). For nearly 50 years the family has been trying to reverse generations of "traditional" farming, using compost and many of the practices of Holistic Management. On their website, they suggest that the farm "arguably represents America's premier non-industrial food production oasis".
The name "Polyface" indicates the multi-faceted approach to production that they have adopted. Polyface Farm produces beef, poultry, eggs, pork, turkeys, rabbit meat and timber (lumber). The farm has been featured in National Geographic, Smithsonian Magazine, and many other media outlets.
Care for the soil and the environment is a key factor in the farm's production. "Stimulating the soil biota is our first priority. Soil health creates healthy food." They also believe strongly in selling their produce locally and refuse to ship their food to distant locations.
Joel is an accomplished speaker and has a number of corporate and public presentations with very catchy titles, such as: "Ballet in the Pasture", "Food Emancipation", "Holy Cows and Hog Heaven", "Local Food to the Rescue" and the great, "Everything I want to do is Illegal" which deals with the huge regulatory hurdles that prevent commonsense relating to food marketing at the local scale.
The Polyface website is at: http://www.polyfacefarms.com/default.aspx
Polyface Farms is featured in Michael Pollan's book, "The Omnivore's Dilemma - A Natural History of Four Meals", which was named one of the best ten books of the year by the New York Times (2006). As quoted in one review of Michael's book, "Then, going the DIY orgo route, Pollan visits Polyface Farm, an artisanal operation in Virginia, where he tries his hand at killing chickens and rotating livestock in the pastures. These are some of the book's best passages." (Quote from Molly Lori of the Seattle Weekly.) Michael Pollan's website is: http://www.michaelpollan.com/
Joel and Michael are two of the people in "Fresh the movie", a 72 minute film, produced and directed in 2009 by ana Sofia joanes. The synopsis of this movie states:
FRESH celebrates the farmers, thinkers and business people across America who are re-inventing our food system. Each has witnessed the rapid transformation of our agriculture into an industrial model, and confronted the consequences: food contamination, environmental pollution, depletion of natural resources, and morbid obesity. Forging healthier, sustainable alternatives, they offer a practical vision for a future of our food and our planet.
Among several main characters, FRESH features urban farmer and activist, Will Allen, the recipient of MacArthur’s 2008 Genius Award; sustainable farmer and entrepreneur, Joel Salatin, made famous by Michael Pollan’s book, The Omnivore’s Dilemma; and supermarket owner, David Ball, challenging our Wal-Mart dominated economy.
Fresh website is: http://www.freshthemovie.com/